Write for your audience, not your search engine optimization. Mix it up when using keyword phrases Go to length for writing SEO. Just handle your anchor text.

Much like an introduction to an article is important for keyword rankings because it sets the framework for the content, it could be argued that the conclusion (or the last 200 words) is just as important, if not more. For this reason, try to re-insert your primary keyword near the last or penultimate paragraph and add a secondary keyword if possible. SEO keywords (also known as “keywords” or “key phrases”) are terms that are added to online content to improve search engine rankings for those terms. Most keywords are discovered during the keyword research process and are selected based on a combination of search volume, competition, and commercial intent.

Your SEO keywords are the keywords and phrases in your web content that allow people to find your website through search engines. A site that’s well optimized for search engines “speaks the same language as its potential visitor base with keywords for SEO that can connect searchers to your site. Keywords are one of the main elements of search engine optimization. There are four components to your web address for every page of your website, and you should always add your keyword phrase.

A great place to have your keyword phrase is in your URL, ideally up front, but somewhere in it’s better than not at all. By the way, if multiple keyword domain names link to the same website, it’s hurting your SEO efforts. If you have Photoshop or other graphics editing programs, you can edit the title, description, and keywords meta tags in the file itself. And because long-tail keywords tend to be more specific, it’s usually easier to see what people searching for those keywords are really looking for.

Whether it’s recent content or something evergreen, adding keywords for SEO can happen anytime before, during, or after the release of new web content. Remember that the goal is to get a list of keywords that offer some quick profits but also help you make progress toward bigger, more sophisticated SEO goals. However, with the right keyword research, it shouldn’t be too hard to make a list of 5-10 keywords. WordStream’s free SEO keyword research tool helps you find your best and most relevant keywords that drive ongoing web traffic and conversions to your website.

The focus of the article (and introduction) would be on the top of the primary article, filled with secondary and last additional keywords to form a complete keyword structure and strategy for this article. If you have your keyword phrase in an outbound link that leads to a related page (either on your website or even on someone else’s site), those outbound links have been shown to actually help with your SEO efforts. But if you know which keywords your competitors are aiming to rank for, you can give your keyword list another rating. One way to write keywords more naturally is to use “stop words” when writing keywords.

Enter your keywords and the tool analyzes Google’s top 10 results and makes recommendations on keywords to consider when optimizing content. This is another good place for an instance of the primary, but probably a better place for secondary keywords and any additional keywords you have. You don’t want all 7 instances of your primary keyword to be in the same 200-word section, or you’re consistently losing the flow of a consistent keyword topic.

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