Keywords should ideally be phrases of 2 to 4 words. Singe-word keywords are allowed but can result in many incorrect matches. Keywords should include words and phrases that indicate what the topic is about Also include words and phrases that are closely related to your topic. One way to write keywords more naturally is to use “stop words” when writing keywords.

These are words that can be added in keyword phrases so they can read more naturally without reducing their ranking value. You need to be careful with keyword density. If you’re actually writing an article about digital photography, you don’t have to type a keyword like “digital photography” every 50 words. Readers already know that the article deals with this particular topic. Therefore, reminding them every 30 seconds is just blatant keyword stuffing.

When inserting your keywords, aim for a keyword density of 1-3% while maintaining good readability and value of your posts. If you do more than that, Google will land you in hot water. The primary keyword phrase should be different for each page. However, your secondary keyword phrase on all internal pages should be the primary keyword phrase for your home page.

Your company name should never be a primary keyword phrase. If someone searches for your business online, they’ll find you. Below is an example from Google Webmaster Tools that shows what Google thinks is the general SEO topic for Web Design Fort Wayne. Discover how to choose keywords for your article with these handy tips.

For more tips and help on writing a journal article, visit Wiley Author Services. Where keyword placement plays a role is at the beginning of the article. So be sure to include a few targeted keywords in your introduction. Google’s Keyword Planner lets you get search volume and traffic estimates for keywords you’re considering. In fact, almost every page where the URL was adjusted recovered in our keyword tracking tools in about 3-4 weeks to rank more keywords than originally.

If you intend to rank your site on the first page of Google or any other search engine, you need to find the right keywords that will help you with your SEO. However, if you know which keywords your competitors are aiming to rank for, you can give your keyword list another rating. Conducting effective keyword research can give you insight into current marketing trends and help you focus your content on relevant topics and keywords that your audience is looking for. However, with the right keyword research, it shouldn’t be too hard to create a list of 5-10 keywords.

Here, you want to include the primary keyword in one of them again and reserve the rest for secondary keywords that you’re targeting. There has been a lot of talk among SEOs and content marketers about whether it’s necessary to include your primary keyword in your page URL and whether it affects rankings. Your primary keyword phrase should be on the first line of your content, in the middle of your content, and on the last line of your content for SEO. You don’t want all 7 instances of your primary keyword to be in the same 200-word section, or you’re losing the flow of a consistent keyword topic all the time.

The focus of the article (and introduction) would be on the top of the primary article, filled with secondary and lastly additional keywords to form a complete keyword structure and strategy for this article.