SEO audits can help you identify opportunities to boost your website’s performance, gain insight into your competitors’ marketing strategies, and ultimately make your business more money. Even if you think your site is perfectly healthy, you might be surprised by what an audit can reveal. Traditional SEO audits focus heavily on analyzing your website and backlinks. This is because content and links are the two main factors that drive higher rankings in organic search results.

Elements such as indexing, page speed, page title optimization, backlink analysis, and other factors that improve organic search visibility are covered. A good SEO audit helps identify technical SEO issues. Technical search engine optimization helps search engines crawl your site better. The Search Engine Journal describes it as: “If you think of SEO as building a house, then technical search engine optimization is about building a solid foundation.

You can think of it as any work that has been done on a website, apart from the content itself. It might sound counterintuitive, but examining your competitors’ websites can give you in-depth insight into their SEO strategy and performance. If your agency doesn’t include an audit in their SEO services, or includes it as a hidden fee, choose another company. Depending on the size of your business, you can manage your SEO internally or work with an SEO agency.

Now you might think doing it yourself or getting a free local SEO is your ticket to low-cost local SEO success. Performing an SEO audit will reveal all of your website’s issues, such as low speed or site map issues. An SEO audit should examine both the backlinks to your websites and the internal links of the website. A good SEO audit identifies the competition, identifies their strategy, and creates a plan for building a taller skyscraper.

An SEO audit is a means of evaluating the search engine friendliness of your website in the eyes of Google and tracking down your website’s individual recommendations to make it friendlier. There are a variety of tools to automate the SEO audit process, including SiteBulb, SEMrush, and Google Search Console. An SEO audit ensures that you’re not just making changes to your website based on the latest trends in the industry or what your competitors are doing. An SEO audit goes beyond looking at external links to other authoritative websites and forces you to rethink the way different pages on your site connect to each other.

With a local SEO audit conducted by experts, you’ll know exactly which areas of your website need help and what tactics you can implement to start ranking. In comparison, a professional SEO audit focuses on an in-depth, tailored assessment of your entire website by an experienced team of digital marketers.