In addition, location-based factors such as a business listing in Google My Business, local quotes from data aggregators, and rating signals — which should be published by your local customers — are also taken into account in your locally oriented SEO rankings. Therefore, you should also consider them in your local SEO efforts. In addition, location-based factors such as a business listing in Google My Business, local quotes from data aggregators, and rating signals — which should be published by your local customers — are also taken into account in your locally oriented SEO rankings. Therefore, you should also consider them in your local SEO efforts. Local SEO is the practice of optimizing a website to increase traffic, leads, and brand awareness through local search. In addition, location-based factors such as a business listing in Google My Business, local quotes from data aggregators, and rating signals — which should be published by your local customers — are also taken into account in your locally oriented SEO rankings. Therefore, you should also consider them in your local SEO efforts.

Local search engine optimization is a branch of search engine optimization that focuses on optimizing a website to find it in local search results. It’s similar to organic search engine optimization, but with an added geographical component.

What is local search engine optimization?

In the past year, Google has shaken the local SEO world with the Pigeon update, introduced a completely new local package, and aggressively engaged with local advertising. This means that these companies don’t have a way to share the most important details of their business with local searchers. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results are shown to the user. In other words, local search is more specific to a specific location compared to general Google searches.

While writing about general topics attracts a wide audience, it’s sometimes more important to focus and write about local or industry news to attract a local audience.

How do I start local search engine optimization?

I didn’t necessarily want to use review snippets for LocalBusiness %26 organization scheme (I meant generally). As someone who has read all the articles on page 1 for the term “local search engine optimization,” I see that this is getting into the top 3 pretty quickly. Now that we’ve covered how to optimize your business for local SEO, let’s explore some useful tools that can help you improve your ranking in the areas where it matters most. The most common tasks associated with local SEO include finding local keywords, optimizing a company’s Google My Business profile, and creating “NAP quotes”

Whitespark provides local listing management, recommends where to list your business, investigates your competition and robustly builds and monitors your citation growth for better rankings in local search.