Black hat SEO is a practice against search engine policies that is used to rank a site higher in search results. These unethical tactics don’t solve for the searcher and often end in a penalty by search engines. Black hat techniques include keyword stuffing, cloaking, and using private link networks. Keyword stuffing is the practice of filling a web page with keywords or numbers to make the search engine think the page is relevant to the search..
Usually, these keywords are irrelevant to the actual website.. Sometimes these keywords are hidden so they won’t be seen by the user but still get scanned by the search engine. Keyword stuffing can lead to poor user experience and ultimately impact your site’s ranking. Cloaking refers to the technique of showing crawlers different content than what you show to your users..
One form of cloaking is to use different keywords, titles, and descriptions that are completely different from what your actual content is really about.. There is a high chance that if a search engine finds that the site is camouflaging, it will be banned. Link farms are a group of websites that use hyperlinks to connect with each other to improve their rankings.. These links do not ultimately provide traffic to your site, but are used to trick the search engine into recognizing that the site links to many other sites.
This method could be used because search engines can calculate the popularity of your website based on the number of links and their quality, i.e. its position in rankings on the search engine results page.. Article spinning is a technique in which website owners post a unique version of relevant content on their website by rewriting existing articles and replacing parts to get a slightly different perspective on the subject.. Spinning items reduces the quality of the original item no matter how it’s made. Rotating items also limits where you can place your items in the future.
Black hat techniques are pretty risky to practice, as they are usually recognized sooner or later.. As a result, a website may be suspended or penalized. A ban is rare, as it means the final removal of a particular website from the SERPs.. Punishment is a much more common consequence of paying for negative SEO and involves lowering a website’s rank..
Private blog networks (PBNs) used to be commonplace for marketers looking for a quick supply of link equity for a new or sub-par web property. PBNs are a community of high authority websites created solely to build links and promote sponsored content.. These sites are often ridiculed as “link farms” because they are set up to exploit Google’s PageRank algorithm.. Jamming your articles with as many keywords as possible is no longer an effective strategy for ranking..
WordPress and content management system (CMS) plug-ins like Yoast SEO and All in One SEO can help detect keyword stuffing before you post an article. The last thing you want is to create an article that reads unnatural or like spam. This is a common reason why Google imposes PageRank penalties.. While no one knows exactly what keyword density Google’s PageRank algorithm favors the most, many SEO professionals aim for 1-2% of their article to consist of the keyword they’re aiming to rank for. For example, if the title or headline of your article has to do with how you add gold or silver investments to your retirement savings account, don’t mislead them by letting the content discuss an independent topic such as stock market investments.
Pulling bait with your readers is known as “content cloaking” and can result in a severe penalty on your domain. Black hat tactics are heavily penalized by Google, whether consciously or otherwise. Read about 17 of them that can impact your optimization efforts. Here are 17 black hat practices to avoid as they can get you an algorithmic or manual penalty.
If you’ve added footer links with commercial anchor text on a large scale to manipulate results, Google can likely identify them and punish you for doing so. They were much more common in the 90s and early 2000s, especially on fan sites for various TV shows, movies, musicians, etc.. Buying links means paying another site for the link to your site. Keyword stuffing is the practice of repeating the same keywords (or similar phrases) in your content to manipulate rankings.
The antidote to keyword stuffing is comprehensive content. Of course, Google thinks it’s perfectly okay to display ads on your site as long as they comply with ad guidelines. To avoid turning ads into a black hat technique, always spread them out on your page and never have too many. If your users feel overwhelmed by the ads, Google is likely to flag your site.
If you incorporate techniques or SEO ranking links that violate Google’s policies, you’re committing black hat SEO, something that any serious marketer or website owner should avoid at all costs.. And for the most part, SEOs follow the guidelines to avoid penalties from search engines, making SEO a generally ethical practice.. Now search engines are specifically trying to label black hat SEO and have created a set of guidelines that they deem unethical practices.. Some black hat SEO practitioners will try to use Google’s penal system to advance their agenda by allowing sites you don’t want to link to you down your page rank.
For example, someone practicing Blackhat SEO could give themselves five stars from a fake review site and add structured data to make them stand out on search results pages.. Some sites that deal with black hat SEO do this by giving the text the same color as the page background.. Cloacking is a type of black hat SEO that is used to present the content on the website to search engine spiders. It provides a different content that the user searches when searching. The black mark against Google Chrome caused them to lose position in search results for the term “browser.”.
By using black hat SEO techniques, marketers effectively steal higher SERP positions from those using established and organic white hat methods.. Panda and Penguin algorithm updates are the main causes of recent penalties that occurred when Google found out that black hat SEO methods were being used. As SEO Director at Break The Web, Jason takes on strategic alignment of customer campaigns and internal frameworks %26 execution processes. We all know how important keywords are to rankings and traffic, which is why black hat SEOs cram as many as possible into one piece of content..
White hat SEO is the name given to marketers who stick to the “rules” of online marketing with best practice methods and strategies. Black Hat SEO practitioners know the rules of search engine optimization and use that understanding to use links that aren’t exactly outlined in Google’s best practices..